Albertsons, the second-largest supermarket chain in North America, selected Google’s Display & Video 360 PAIR to create personalized customer experiences - without third-party cookies. Albertsons Media Collective is partnering with Display & Video 360 and LiveRamp to provide new ways for CPG brands to understand customer behaviors and measure campaign performance in a privacy-forward way. Learn more how the media network has seen immediate return since embracing PAIR. → https://goo.gle/3Vo7Ruh
As third-party cookies phase out, it’s harder for brands to connect with customers. But Albertsons Media Collective is ahead of the game. They’re using LiveRamp’s tools and Google's Display & Video 360 Publisher Advertiser Identity Reconciliation (PAIR) solution to help their advertisers get better audience reach using their first-party data. Now, Albertsons Media Collective is running national campaigns on popular streaming services - and this is just the beginning! Together, we’re making customer connections stronger and more meaningful, all while respecting privacy. https://bit.ly/3KpmCXu